"Nobody raises his own reputation by lowering others" - Estonian Proverb.
Online Reputations Are Built on Brands, Ideas and People
Reputation Strategy
Online or offline, consumers act based on feelings. Creating positive feelings for startups and other organizations is what Pamil Visions PR does best. This process is called "reputing" and it involves all actions and communications that deliver your message to your consumers.
For startups Pamil Visions will identify:
- ♦ Who are your potential consumers?
- ♦ What is the media saying that is relevant to your organization?
- ♦ What social networks is the conversation on?
- ♦ What are your reputation risks, advantages, and how can you leverage these?
For companies with an established online presence, Pamil Visions will identify:
- ♦ What is the media writing about your company?
- ♦ What are your consumers saying about your company: brand, products, services, employees?
- ♦ What is your online presence communicating, and how you can become more relevant to your consumers?
These will help develop a reputing strategy that will build and engage trustworthy relationships between your company and your stakeholders. The process will align corporate identity, communications and corporate actions that can help build and protect reputation.
he reputing process will thus include all activities that help building a powerful online reputation: website and blog development, search engine marketing, multimedia production and distribution, social media engagement, online media campaigns, social networking, and brand enforcement campaigns, etc.
