"A reputation for a thousand years may depend upon the conduct of a single moment" - Ernest Bramah
Reputation and the Social Web
Social Media Monitoring
The social Web is a giant real time collaboration and communication platform. The next generation of consumers is already active on the Web, expressing itself through blogs, videos, podcasts, images, using forums, discussion groups, microblogging and life streaming, media sharing sites and social networks.
Through these channels, the Web consumers share experiences about products and services, about trends and ideas, about people and brands. Once caught in the social media circle a brand can see immediate effects, either positive or negative, depending on the nature of the conversation.
No matter how big and strong a company is, it can lose its online reputation in a matter of hours if an upset customer decides to publish a negative review on a blog or social network like FaceBook for example. The effects of negative publicity could be: damaged brand equity, reduced sales, and loss in market share.
As your public relations company of record, Pamil Visions PR will constantly monitor the Web to offset negative backlash, and to help you take ownership of the online real estate for your brand and products. We have tools to track reputations online, as well as to measure the reputation impact of news and initiatives. Pamil Visions will examine how social media coverage is contributing to building up or breaking down your reputation, and will deliver comprehensive reports monthly or as the need arises.
These reports will help you to:
- ♦ understand what to do to improve reputation
- ♦ differentiate your brand from your competitors
- ♦ provide credible reports about your company to your stakeholders and potential investors
