"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that." - Larry Page
A Matter of Strategic Success
Search Engine Optimization
SEO is one of the most cost-effective forms of online marketing available. Surpassed only by social media optimization now, SEO remains a "must" as long as the web users will continue to use search engines to look for products and services: the higher your rankings in the SERPs, the greater the ROI for your business.
At 70 percent market share, Google is the undisputed leader of the search market. Analysts attribute this success to "habit" considering that users prefer Google not necessarily because it's a superior engine, but because habits are hard to break. As long as Google will continue to "lead the market" SEO will always be synonymous with "Google optimization."
Pamil Visions brings to the table 8 years of Google optimization experience. We worked "behind the scenes" helping any number of companies to position their websites, blogs and press releases at the first positions in Google's SERPs. However, SEO is not a service we offer individually, but in connection with an ongoing public relations effort.
Our SEO plans are customized to meet the goals and objectives of each customer. The services we provide are standard to the industry, the difference is that we offer full transparency of these strategies, sharing techniques that optimize and never hurt your site.
Keyword Research: We will identify the best possible keyword phrases to precisely target your marketing campaign, based on your preferences, realistic market trends, keyword search frequency and keyword relevance to your website.
Competitive Analysis: This will include a look at the competitive market for the most relevant keywords for your site, and also a look at your real competitors identified by you, which are not always the same as the ones competing for your keywords. It is important to look at your competitors this way, to know how to position your brand in the search engines for best results.
SEO Web Design: Some sites might need redesign if they are not SEO friendly. There are many factors influencing the "SEO friendliness" of a site: the use of Flash, the use of frames, correct use of meta tags, proper HTML and CSS formatting, and so on. "Eye candy" sites are not always optimized for search. They look pretty, but the users cannot find them following a habitual searching process. An SEO site will work for both search engines and your customers.
Local Search Optimization: Local SEO helps your business get listed and found in local search. Popular "local search engines" like Yahoo! Local, and Google Maps give you the possibility to list your business, but local SEO helps you geo target your entire site, for better rankings in the local versions of the search engines - for example google.de, google.co.uk, etc.; regardless if your TLD name ends in .de, .com or something else.
Link Building: Links are valuable as long as, aside increasing your Google PageRank, they bring ready to buy customers to your site. A quality link is a traffic booster as much as it is an SEO booster. A good link building campaign will never get your site blacklisted by Google: buying links is not what you should expect or even request from Pamil Visions. You will get a link building campaign based on techniques that work: link baiting, authority directories, etc.
Press Release SEO: Online, a good press release often goes unnoticed because it doesn't rank in the search results as high as it should. An SEO press release reaches a much larger audience than traditional releases. With our SEO for press releases service you get the best results, every time.
SEO Content: Pamil Visions has talented writers who were trained to write SEO copy for any industry: travel, health, music, entertainment, web hosting and so on. Customers who need SEO content for large sites may also ask for a dedicated writer, who will provide content on a regular basis. The alternative is to purchase content in bundles, customized to each customer's need. Content will always be original, and the copyright belongs to the customer.
Note: Mihaela Lica contributes expert SEO analysis and help at eWritings and SitePoint. Other references: BBC News, Force for Good, Search Engine Journal, etc.
